Recently, actor and filmmaker Rajat Kapoor starred in the second season of the web series Tanaav, which has been helmed by veteran director Sudhir Mishra.
Now, in a new interview with Free Press Journal, Kapoor spoke about the impact of OTT platforms on the Hindi Film Industry at large, saying that streaming giants now ‘control’ what gets made as they have garnered too much power.
Speaking about the audience shifting to OTT platforms to watch more and more ‘content,’ Kapoor said, “The habit of going out was broken during the COVID years. A new habit was formed wherein the world was available to us on our laptops. We have now gotten used to having everything delivered at our doorsteps, be it groceries or content. Earlier, people would go to theaters to watch a movie every week. Now, they wait and check which is that one movie in a month that is worth watching on the big screen, because the rest will anyway be available on OTT within two weeks.”
Kapoor then spoke about the large impact of streaming platforms on Bollywood as a whole. He said, “In some way, yes, because new kinds of content is now being made, which is good for some actors and filmmakers. But I feel it has also cluttered up the space. I think OTT platforms have too much power now, which is not nice. They are now controlling the industry and deciding what should be made, which is terrible. It is becoming a monopoly which was not the case earlier. Some 20 years ago, there would be these few big studios which would make all mainstream films, but there were also independent producers and filmmakers, who would make films like Bheja Fry or Aankhon Dekhi. I feel that is not possible today because the OTT game is too strong and they dictate what should be made and delivered, what should be released in theaters and what should head straight to the online portals. I don’t find it a very happy situation.”
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