Category: Digital Marketing

In 2016, Crystal Landsem joined Lulus, a 10-figure fashion brand, and more than doubled the company’s growth potential. This was thanks to the team’s deep connection to its core customers and Crystal’s…

CEO of AppSumo and author of Million Dollar Weekend Noah Kagan is on a mission to inspire people to start their own million dollar companies. Noah’s journey into entrepreneurship involved working for some…

Investing in new opportunities to scale is crucial for business owners. But having enough cash on hand to make these investments isn’t always possible. That’s where business financing, like a term loan, can…

You did it. You took your business from startup to scale up. For businesses generating at least $1 million in annual revenue, it’s time to further optimize your operations and achieve greater…

When it comes to securing working capital, established businesses have a broad range of financing options available. Shopify’s new lending options are designed to help merchants find the right financing to grow their businesses: How…

In ecommerce, your website and your digital content are your shop windows.  With a thoughtful ecommerce merchandising strategy in place, online stores can grab the attention of shoppers and leave a lasting…

Growth hacking may sound like a buzzword term from a life hacks listicle, but it’s a robust marketing strategy that can offer significant returns for your ecommerce business.  First coined in 2010…

Ridge CEO Sean Frank likes to throw out nine-figure numbers. He remembers telling his chief marketing officer, Connor MacDonald, that he wanted to grow Ridge wallets to $100 million in revenue. Connor…

  When CEO Brad Charron joined Aloha in 2017, the company was in a state of disarray. The plant-based protein brand had up to 70 employees, was losing money, and was overextended…

When you think of selling online, what initially comes to mind? Probably products like printed t-shirts, handmade jewelry, or pet supplies, right? Creating or curating tangible goods to sell online is a…

To build a loyal community, sometimes you have to immerse yourself within the network of potential customers on social media. Ali Osterholz has connected with tens of thousands of artists and grown her…

There are many ways to enter a growing market or a new category. Some founders might come up with a new product, and others might dream up new retail experiences. Spirited Away…

Maggie Sellers’ goal is to create content that inspires people to go after their business goals and build dream lives—not unlike the way she built her own. Maggie is an angel investor,…

The year has officially kicked off which means it’s time to start thinking about filing your sales tax returns. The vast majority of states – 39, including the District of Columbia –…

Works of art, designs for new technology, computer software, even snappy advertising slogans are all ideas. They also have economic value and are known as intellectual property (IP). Just like tangible assets,…

As a business owner, every day you’re faced with opportunities to introduce your brand to the world, engage with potential customers, and stake your position in the market. But how do you…

Making a living as a career artist is more than creating beautiful art. It involves understanding how to build an audience, how to price art products, and the unique requirements for shipping…

Starting a business through bootstrapping entails funding your venture primarily through personal savings and revenue from initial sales, rather than relying on external investors. While it’s an approach that can offer you…

During the pandemic, Blu Technology CEO and President Corbin Collet and Executive VP April Jennesis developed ultraviolet-C (UVC) chamber technology to disinfect face masks, helping their community reuse PPE. This experience sparked…

A great business plan can help you clarify your strategy, identify potential roadblocks, determine necessary resources, and evaluate the viability of your idea and growth plan before you start a business. Not…

There are many ways to start a business, some of which are more intimidating than others. When thinking about launching your ecommerce business idea, you first need to determine where you want…

What happens after you launch a viral product? Jean Wu faced this question after her company Que raised over half a million dollars through its Kickstarter launch. The success of the brand’s…

A dry, straightforward résumé isn’t necessarily the best way for everyone to showcase how dynamic their work actually is, especially if their work is creative in nature. That’s where a portfolio website comes…

SKU (pronounced “skew”), short for stock keeping unit, is used by retailers to identify and track its inventory, or stock. A SKU is a unique code consisting of letters and numbers that…

A good business plan is the secret to starting a business successfully.  The easiest way to simplify the work of writing a business plan is to start with a business plan template….

Returns and refunds are a part of doing business online. Customers might be unsatisfied with their order for a number of reasons—it arrived damaged, they ordered the wrong size, or it simply…

Do-it-yourself content has turned TikTok creators into overnight stars. A quick YouTube search uncovers craft tutorials for everything from embroidery to woodworking. And despite more competition, Pinterest is still growing. The DIY…

Andy Warhol once wrote, “Making money is art and working is art and good business is the best art.” Warhol became one of the most iconic artists of the 20th century, known…

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal…

  Business experts can offer outside perspectives on ways you can improve your business. The Shopify Masters podcast featured many of these experts in 2023, from venture capitalists to marketing specialists to a city…

Shopping for the best air fryer, learning how to clean sneakers, catching up with popular online creators. People turn to YouTube for everything from education to entertainment—and businesses are clamoring to satisfy…

Picture this scenario: A manufacturing company reports little profit due to large expenses that reflect the wear and tear on factories and machinery, as well as interest costs on borrowed money. This…

If your business produces 2,000 pairs of jeans every quarter and sells them for $100 each, you might think that selling 20 more pairs will bring in an extra $2,000. But it…

Behind every business is a story of overcoming obstacles and forging ahead into the unknown. These stories demonstrate perseverance and grit and provide inspiration for the next set of entrepreneurs and founders…

As consumers become more conscious of their shopping habits, they’re looking not only for eco-friendly products. They’re also concerned about sustainable business practices across the board. How items ordered from Shopify businesses are packaged and…

Sarah Chisholm’s whole life changed when she suffered a career-ending dance injury, prompting her to leave behind her life as a ballerina. Following another passion, she enrolled in pastry school, ultimately launching…

First impressions matter, and for ecommerce brands, it can set the tone for your relationship with potential customers. Make a bad impression and you might lose a sale. Make a great one…

As ecommerce becomes more global, shoppers are increasingly purchasing products from stores outside their home countries. ePacket is a shipping service for packages sent from China and Hong Kong to over 40…

Even when a customer knows what’s inside a box arriving from their online order, there’s still an element of excitement that makes for a memorable unboxing experience. That’s because small business owners…

Brand building is a critical part of starting a business. A great business idea or innovative product means nothing if you can’t communicate it to the world—specifically in a way that your target…

When starting a new business in a saturated industry, it’s important to stand out and make a statement with your marketing. That’s exactly what Jordan Nathan did when he launched Caraway, a…

Offers, coupons, discounts, and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts, and how much…

Customers are always on the lookout for deals. And price comparison websites, which compare product prices, shipping prices, and coupon codes from multiple realtors, are online destinations that help them make informed…

Etsy is one of the biggest online marketplaces in the world. With more than five million sellers serving nearly 90 million active buyers, it has the potential to turn a side hustle…

While it won’t magically make you rich overnight, passive income offers opportunities to supplement your earnings with minimal effort. Passive income is money you make without having to clock in and out….

If you’re aiming to grow your ecommerce business and income, then implementing an affiliate marketing strategy may be the answer. Even if you’ve already adopted this strategy, it’s not too late to…

A key aspect of starting a business is determining whether there is a market for your product. Nothing is more discouraging than spending time and energy developing a product you believe people…

Becoming your own boss is the ultimate dream for lots of people. Many crave the creative control, flexible hours, and freedom that comes with being an entrepreneur. But there’s a lot of…

A vision statement is an aspirational statement made by a company that outlines long-term goals. A successful vision statement inspires employees and steers an organization’s efforts. An inspiring vision statement motivates both…

On August 11, 1994, a compact disc exchanged hands during the first ever online sale. This transaction would mark an important shift in the way we shop and do business. It was…

Selling online has unlimited potential. You sell products or services to anyone, anywhere, and grow a profitable business with as much (or as little) involvement as you wish. But you can’t just…

Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skin care line, Amalie Beauty—her…

Many brands launch with the hopes of making a difference, but very few are able to give back and be profitable, too. Sock brand Bombas, on the other hand, developed a blueprint…

Let’s say that you are a dutiful grandchild sending your grandma a care package. You drop it in a UPS drop box, UPS collects the package, transports the goods, and sends both…

You’ve got a great idea for a new product that’s not already made. Before asking a manufacturer to make it, you need a prototype—the first, unreleased version of your product.  Many entrepreneurs…

If you’re an entrepreneur who is eager to burn the midnight oil with a new business venture, we’ve got a potential business idea for you: selling homemade candles. When it comes to…

In a fast-changing world, our youth face an uncertain future. School can only prepare them for so much, and today, young people are adding valuable real-world skills through their side interests. Some…

What if we told you you could go to market this week with your own brand of massage gun, memory foam dog bed, or skin care serum? One way to make a…

On Weston Table’s ecommerce website visitors are greeted with colorful lifestyle photography, step-by-step tutorials accompanied by illustrations, blog posts, and recipes. It looks like a home decor magazine.  That’s because founder Dianne…

Contact Us might seem like another standard link in the navigation, but it’s often one of the least optimized parts of an online store. While you’ve probably put a lot of thought…

If you’ve ever bought something an influencer recommended online, you’ve likely come across an affiliate marketing business. Online creators often build partnerships with brands to promote its products and services. In return,…

When you’re taking your first steps into the world of ecommerce, there’s a lot to learn. You might have great products, but do you know how to pack an order, help a…

Let’s say you’re running a successful online store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?…

Many video creators, whether professional YouTubers or brands on YouTube, regard the YouTube algorithm as a complete mystery—a higher power that rules over their view counts, completely outside of their control. Much of the discussion…

Moving from ecommerce to retail is a big step for any business to take. The payoff could be huge—big wholesale orders, new customers, and getting your products into destinations they’ve never been…

Affiliate marketing has become a high-value, low-risk way to drive sales and brand awareness for companies—and to generate revenue for their affiliates. The affiliate marketing industry is worth $8.2 billion and has…

You have a lot of choices to make when starting a business. Outside of the product you choose to sell or your marketing strategy, one of your biggest decisions is what business…

Often, the hardest part about running a business is finding the right idea—one that fits in with your day job, allows you to work from home, or monetizes a skill you already…

Celebrity chef David Chang revolutionized fine dining when he opened Momofuku Noodle Bar in New York City in 2004. Gone were the white tablecloths and stuffy menus. In were minimalist furnishings and…

When it comes to social media, few platforms have the reach of Facebook. Despite the rise of newer social apps, Facebook users still outnumber users of other platforms, meaning that no matter…

Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a presence on the social platform that’s a go-to for product…

You’re looking for the right images for your online store, website, or social media feed. You don’t have time for product photography, so you’ve searched far and wide for free images to…

STARK Carpet has a legacy that many new business owners dream of building themselves. The company started more than 80 years ago and became a premier destination for luxury  carpets and rugs. …

There’s an entrepreneurial spirit that runs through anyone who’s ever dreamed of starting their own business. That spark is the catalyst for taking a great idea and making it a reality. Beyond…

Frequently asked questions (FAQ) pages are a pillar of good customer experience. The best FAQ pages anticipate the needs of an audience, helping them find answers quickly and without assistance. As customers…