You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal…
Category: Digital Marketing
The 5 Best Business Tips From Experts in 2023
Business experts can offer outside perspectives on ways you can improve your business. The Shopify Masters podcast featured many of these experts in 2023, from venture capitalists to marketing specialists to a city…
How To Get More Subscribers on YouTube in 2024
Shopping for the best air fryer, learning how to clean sneakers, catching up with popular online creators. People turn to YouTube for everything from education to entertainment—and businesses are clamoring to satisfy…
How To Calculate and Use EBITDA (2023)
Picture this scenario: A manufacturing company reports little profit due to large expenses that reflect the wear and tear on factories and machinery, as well as interest costs on borrowed money. This…
How To Calculate Marginal Revenue (2023)
If your business produces 2,000 pairs of jeans every quarter and sells them for $100 each, you might think that selling 20 more pairs will bring in an extra $2,000. But it…
5 Stories to Inspire Your Big Leap
Behind every business is a story of overcoming obstacles and forging ahead into the unknown. These stories demonstrate perseverance and grit and provide inspiration for the next set of entrepreneurs and founders…
8 Sustainable Packaging Ideas for 2024
As consumers become more conscious of their shopping habits, they’re looking not only for eco-friendly products. They’re also concerned about sustainable business practices across the board. How items ordered from Shopify businesses are packaged and…
The Recipe for Building a Baking Business (2023)
Sarah Chisholm’s whole life changed when she suffered a career-ending dance injury, prompting her to leave behind her life as a ballerina. Following another passion, she enrolled in pastry school, ultimately launching…
18 Best Homepage Design Examples to Inspire Your Own (2024)
First impressions matter, and for ecommerce brands, it can set the tone for your relationship with potential customers. Make a bad impression and you might lose a sale. Make a great one…
Guide to ePacket Tracking, ePacket Delivery & Shipping (2024)
As ecommerce becomes more global, shoppers are increasingly purchasing products from stores outside their home countries. ePacket is a shipping service for packages sent from China and Hong Kong to over 40…