A vision statement is an aspirational statement made by a company that outlines long-term goals. A successful vision statement inspires employees and steers an organization’s efforts. An inspiring vision statement motivates both…
Category: Digital Marketing
What Is Ecommerce? A Comprehensive Guide (2024)
On August 11, 1994, a compact disc exchanged hands during the first ever online sale. This transaction would mark an important shift in the way we shop and do business. It was…
Sell Products Online in 9 Steps (2024)
Selling online has unlimited potential. You sell products or services to anyone, anywhere, and grow a profitable business with as much (or as little) involvement as you wish. But you can’t just…
How To Start a Skin Care Line in 11 Steps (2024)
Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skin care line, Amalie Beauty—her…
How Bombas Became a Profitable Brand With a Successful Giveback Model (2023)
Many brands launch with the hopes of making a difference, but very few are able to give back and be profitable, too. Sock brand Bombas, on the other hand, developed a blueprint…
Payment Gateway vs. Payment Processor (2024)
Let’s say that you are a dutiful grandchild sending your grandma a care package. You drop it in a UPS drop box, UPS collects the package, transports the goods, and sends both…
How To Get a Prototype Made & Protect Your Design (2023)
You’ve got a great idea for a new product that’s not already made. Before asking a manufacturer to make it, you need a prototype—the first, unreleased version of your product. Many entrepreneurs…
How To Start a Candle Business in 2024 (Guide and Examples)
If you’re an entrepreneur who is eager to burn the midnight oil with a new business venture, we’ve got a potential business idea for you: selling homemade candles. When it comes to…
11 Small Business Ideas for Teens in 2024 (+ Bonus Quiz)
In a fast-changing world, our youth face an uncertain future. School can only prepare them for so much, and today, young people are adding valuable real-world skills through their side interests. Some…
The 13 Best White Label Products To Sell in 2024
What if we told you you could go to market this week with your own brand of massage gun, memory foam dog bed, or skin care serum? One way to make a…