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Apple’s delayed Siri AI update is now being pushed to 2026 which means the company does not need to show these ads to the public for a while.
Apple’s delayed Siri AI release means the ad will have no impact for the users
Apple has more or less confirmed the delay of its AI-powered Siri to next year, which means all the hype around the glow that was showcased at the iPhone 16 launch has no value today. The company even released ads that showed what the AI version of Siri can offer for the iPhone 16 users.
Now, Apple is finally taking these ads down so that people don’t get deceived into buying the new iPhones thinking the Siri features are already available publicly. Many people have talked about the need for Apple to stop showing ads with features that are yet to release and it seems the brand has finally acted on those demands.
Siri AI Ad Shows What Apple Wants To Give
The enhanced Siri is basically Apple’s AI version which promises a personalised experience with all the apps interacting through its voice assistant. Siri in the AI avatar shows it can summarise emails, develop a photo memory of the people you meet and more. Apple showed the personalised Siri in a three-series ad campaign which now has been made private on its YouTube channel.
Siri Delay Brings More Worries
Apple has always talked about getting things right rather than being the first to the market which makes a lot of sense. But at a time when OpenAI and Google are showing new abilities with their respective assistants, Apple is lagging behind in this race, and its Siri project is taking longer than most people imagined.
This is a trillion dollar valued brand with a strong record in product innovation but the AI part of Apple’s engineering is clearly facing a challenge to get it right. Apple had the iPhone 16 event based around the glow time, which is effectively the new version of Siri that got people excited.
Google and OpenAI have shown us the perils of rushing with new features, and it seems Apple is ready to play the long game rather than push out a half-baked product. Having said that, if Apple is not ready with a feature, it is best to be taken down from the eyes of the public rather than give false promises which is never a good practice for any brand.
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