Apple is hosting its next product event on Tuesday, September 9, at 10 am Pacific and 1 pm Eastern, the company announced today. Though Apple’s event announcements rarely indicate what the company plans to talk about, the company’s September events for well over a decade have all revolved around the iPhone.
The event will be available to stream from YouTube or from Apple’s events website.
Rumors about this year’s iPhones point to a more significant redesign than in recent years, though Apple isn’t (yet?) ready to jump into the world of foldable phones. In addition to new, wider camera areas that span the backs of the devices, the most reliable rumors suggest we’ll be getting a new “iPhone Air” that prioritizes thinness and lightness. We’re also expecting a standard iPhone 17, an iPhone 17 Pro, and an iPhone 17 Pro Max; the non-Pro Max version of the iPhone may be going away, following in the footsteps of the iPhone mini design from a few years ago.
Apple also usually announces a handful of other devices at its September event. Apple Watches are usually a focus—rumors indicate we should be on the lookout for a mainstream Series 11, as well as a new Ultra 3 at the high end and SE 3 at the low end. We could also get a fresh iteration of the Apple TV box and updates to Apple’s various AirPod and HomePod-related audio devices.